Drinking wine has always been a part of American culture. However, there is an increasing demand for awareness since too much wine drinking becomes relatable to mental health issues. If we try to notice, the ways that people are drinking and some of the demographics around who are drinking are starting to shift. That’s because in today’s generation, millennials (mostly women) are increasingly drinking more than the usual. And compared to any other generation or decade, the current era is the peak of the drinking culture. Let’s learn how the practice impacts us and how the marketing and societal standpoint becomes essential to our mental health.
Wine culture is increasing because most companies already learn the proper way of marketing their products to a specific age group. From the type of packaging needed and to the color that the product needs to look like, it seems pretty well organized. If we try to look at it differently, we will realize that it creates a significant change in how people accept, tolerate, and consume it. Therefore, it is vital that consumers like us should become aware of what type of marketing is damaging at some point. We have to understand how both advertising and wine drinking becomes essential for long-term detriment.
There are research and study that find alcohol disorders increased in millennial by nearly 80% percent from 2002 to 2013. It is only a 10-year period where statistics see a very high increase in drinking alcohol due to mental health issues. Over half of the produced wine in the world is consumed by those individuals who find it hard juggling their daily task, family, career, and self needs. And from that same group, also half of them drinking are entirely women. That’s one of the suitable explanations why most of the ads and commercials for wine get represented by women who are stressed, exhausted, and pressured.
Wine And Mental Health
As you think about it more, there has been a correlation of wine drinking to an individual’s mental health issue, particularly stress. We know that the mental condition is self-destructive. Perhaps that is the reason why we often rely on things that we assume is beneficial to our overall wellness. Most people think that drinking is something they should earn after long hours of exhaustion. But, is it? Karin Draper, LMFT once said, “Anxiety can often lead to substance abuse as a means to cope, particularly for those experience social anxiety or those who experience a high level of stress and struggle to find other means of relaxation.”
There are very subtle and different levels of stress that we often face every day. “Stress can seem omnipresent. Between working, socializing and taking care of the home, it sometimes seems we don’t have a minute to ourselves, let alone enough time to really take care of our bodies and minds.” Sonja Seglin, LCPC said. But it is probably not a suitable situation to assume that drinking is the best way to cope with whatever emotional and mental issues we are going through. What tends to be our problem is the process of how we filter in distraction to be able not to feel pressured and stressed out. Though perhaps some of us see wine drinking as a fun and enjoyable thing to do, the habit is probably okay at some point that it doesn’t affect our daily lives. However, if we aim to use it as a coping mechanism, it will surely create something even more damaging to our overall health.
“The science is ever more clearly demonstrating that alcohol is extremely dangerous for women’s health.” Sara Nash, PhD, LMHC explains. So the total rapid increase of women drinking wine deals with their emotional eating, stress, anxiety, and even depression. It is all about the stress factor that affects their way of thinking and feeling. Therefore, some instances of getting hooked with drinking wine are not always because someone loves it and or is used to it. It’s more than just enjoying the drink after a long break of exhaustion from school, work, or any other pressure. It is merely a representation of the things we think and feel is becoming a burden in our life. We use drinking an excuse to create a diversion where we show ourselves and other people that we are emotionally and mentally okay even though we are not.
Wine drinking culture will continue to grow, and there is nothing we can do about it. However, we should raise awareness that this practice is not something we should tolerate and allow to stick as part of our routine. Yes, no one has the right to tell us why we should and shouldn’t drink. Also, no one is capable of telling us when we should continue or stop drinking.